Every piece passes through the same hands, the same checks, before it carries our name.
Every batch starts as raw yarn, checked by hand before it's approved for a single stitch — staple length decides softness and durability, so it's the first thing we look at, not the last.
A pattern is set by hand for every style. The knit takes shape a panel at a time — front, back, sleeve, collar — each checked against the pattern before it moves forward.
Seams are linked by hand, not closed by machine. Every finished piece is checked, then pre-washed, so what reaches you is the finished size and shape.
Knitting machines are set to the gauge the design calls for — the right stitch count for the style, not the fastest setting available.
Seams are linked by hand, not closed by machine. Every piece is checked before it's packed.
Made by hand, in Gujranwala. Checked at every stage.